DESIGNED BY ANANDA NAHU, THE LABEL IS A HOMAGE TO THE BAHIANA WOMAN AND MARKS THE LAUNCH OF ABELHA´S ART COMPETITION: ROAD TO RIO 2016
Label launch event happened on 16th June at at Coya Members Club. Ananda Nahu visits UK for the first time in June, and produced her first mural in the country at Vamos! Festival (vamosfestival.com) in Newcastle on 11th June.
RIO DE CONTAS – BAHIA, situated on the northern region of Brazil, surrounded by the lush green canyons and waterfalls, is the home of Abelha Organic Cachaça and served as the inspiration behind its new summer limited edition bottle. Abelha Organic Cachaça commissioned celebrated female urban artist Ananda Nahu, to design Abelha´s new label, which will be unveiled on Tuesday 16th June at Coya Restaurant. Ananda´s partnership with Abelha Cachaça will mark the start of a competitioninviting bartenders, artists and members of the public to submit designs for a label for limited edition run of Abelha Organic Cachaça which will be launched before the Rio Olympic Games in 2016.
THE LABEL: Ananda Nahu is famous for her complex and colourful murals enriched with intricate patterns and featuring powerful women as centrepiece. Her Abelha label captures all aspects of her more large-scale works; the woman portrayed on the label excites the senses and highlights the rich history of Bahia. Playful honeybees dart amongst flowers in full bloom in a world where cachaça is a feast for both the eyes and the mouth. . Nahu is one of Brazil’s top muralists, recently featured in Phaidon’s new book Brazil, an ode to the country’s contemporary culture.
Up in their entirety the Label
The openning at Coya members Club, 16 june, London - UK
Ananda Nahu and Hal Stockley, Abelha director, celebrating the new Label.
A closer look on silvers details at the Label