Bloomberg Campaign - Celebrating the awakening of black consciousness in Brazil
The most recent Brazilian census revealed that the country’s minorities, people who identify as black or mixed race, have become the majority – comprising over 55 percent of the Brazilian population. However, the representation of black and mixed race individuals in the workplace is far from accurately reflecting this distribution.
Changing the workforce composition starts with authentic leadership at the top and collective action to encourage open dialogue around recruiting and developing ethnic and racial talent. Bloomberg is a proud supporter of the LIFT (Language, Inspiration, Focus, Transformation) Initiative which provides mentoring and English training for low-income students from Greater São Paulo to improve social mobility.
In addition, in honor of Black Consciousness Day, Bloomberg is using art as a medium to communicate the powerful culture, innovation and impact that black Brazilians have in our society and economy – world renowned Brazilian artist Ananda Nahu paints original works to capture the layers of this rich message.